We think of designing a product like creating a personality that goes out into the world and gives people an experience. It can make them smile, laugh or even cry.
Through strategy and design, we work with you to build your products personality. We work with you to fully understand who your customers are, and to strategically and visually position your product in a way that enables your brand to connect with your audience.
OUR PROCESS CONSISTS OF TWO PHASES
Phase One: Strategy
An effective design comes from an effective strategy, and that’s why we fully believe in creating a plan of approach for your packaging design.
Together, we’ll establish the core elements of your brand, such as your brand messaging and customer persona, and use these elements to create a blueprint that will ultimately serve as the guideline for your designs.
Phase Two: Packaging Design
After the strategy phase, we'll create a visual design for your packaging that resonates with your specific audience. This process will include formulating the typography system, choosing the right colors for your product and creating digital prototypes of your packaging.
Interested in Working Together? Contact Us.
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